Halara, founded in 2020 by Joyce Zhang, is a women's activewear and athleisure brand known for its affordable and good-quality products. The brand gained popularity through effective use of TikTok ads and influencer marketing, particularly for its tennis skirts and crossover leggings.

Halara claims its products are manufactured by the same manufacturers as brands like Adidas and Reebok. Although positioning itself as semi-sustainable, Halara has faced criticism for its lack of a recycling or repair policy and the environmental impact of its synthetic fabrics. Despite this, it maintains a strong customer satisfaction rating, primarily catering to female audiences in their teens to 30s. thehalara is tagged under athleisure.

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