The Athletic, founded in 2016 and headquartered in San Francisco, is a subscription-based sports media brand targeting premium sports fans. Known for in-depth sports coverage, The Athletic provides national and local coverage in North America and the UK.

The brand emphasizes high-quality, long-form sports content. As of 2023, it operates as a subsidiary of The New York Times Company, maintaining editorial independence. The Athletic underwent a brand identity overhaul in 2020, focusing on connecting fans to sports, teams, cities, and players.

It's known for its credible voice in sports media, combining privileged locker room access, world-class technology, and experienced editorial staff. The Athletic has faced challenges, including staff reorganization and discontinuing team-specific beat reporters. It's raised $139.5M in funding, with key figures including co-founders Alex Mather and Adam Hansmann. sharonspeedway is tagged under sports.

Recent brand deals include Andy Staples Show, Winged Wheel Podcast, Hammers Chat West Ham Forum, Graviteh and Locked on Women's Basketball. You can request access to our brand deal research below for a complete report.