TCL is a global consumer electronics company specializing in the research, development, and manufacture of products including TVs, audio equipment, and smart home products. Known for its commitment to quality control and product performance, TCL uses advanced technologies like QLED and Mini-LED in their TVs.

They focus on user-friendly interfaces and value for money, though there are concerns about customer service and technical glitches. TCL operates in various countries, with a significant presence in Europe, and aims to be a leading global brand for smart devices, adhering to its 'AI x IoT' strategy.

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