Tayroc, founded in 2014 by two sets of brothers, Kristian and Reiss Edgerton, and Dominic and James Owen, is a British brand known for premium men’s, ladies, and unisex timepieces at accessible prices. The brand has expanded significantly through its UK e-commerce and social media platforms, with a recent acquisition by Lid Project aimed at further expansion in the UK and internationally.

Tayroc is recognized for its engaging online presence, ranking among the top five 'InstaBrands' globally in terms of turnover. The brand's diversification strategy led to the launch of Tayroc Brands, an online marketplace showcasing various independent and emerging brands. Tayroc's products appeal to a broad demographic, primarily aged 16 to 35, and are known for their unique designs, quality, and affordable pricing.

The brand has a global reach, with over 660 combined doors in Europe and Asia, including Morellato in Italy, Misterwatch in France, Brandfield in The Netherlands, and Bigcle in South Korea.

Recent brand deals include Virtoso, itsjusta6, xHOUNDISHx, Rargh and KuruHS. You can request access to our brand deal research below for a complete report.