Founded in 1999 by Maureen Kelly, Tarte Cosmetics started as a dream to create eco-chic, cruelty-free cosmetics with natural ingredients. Acquired by Japanese company Kosé Corporation in 2014, Tarte has maintained its cruelty-free status but is not certified by Leaping Bunny.
Tarte offers a range of makeup and skincare products, featuring collections like Shape Tape™, Amazonian Clay, and Maracuja. Despite some controversies and skepticism, especially after its acquisition, Tarte remains a prominent brand in the beauty industry, known for its commitment to clean, eco-friendly, and high-performance products. tartecosmetics is tagged under makeup.
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