Superdrug, founded in 1966, is the UK's second largest health and beauty retailer, part of AS Watson Group. Known for its strong digital presence and vast store network, it offers a range of products including its own-brand cruelty-free and vegan beauty line 'B'.

Superdrug has a focus on sustainability, with initiatives like 100% recycled plastic bottles for private label hair care and fully recyclable toothpaste tubes. Their loyalty program and digital strategy, including a shopping app and a pharmacy app, contribute to their solid market position. They have expanded their offerings with premium fragrance and beauty brands and are committed to providing beauty choices for every budget. Superdrug is tagged under health.

Recent brand deals include Rosie Henshaw, Freddy My Love, Emmas Rectangle, Fashion and Style Edit and James Welsh. You can request access to our brand deal research below for a complete report.