Founded in 2012 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics is an Indian cruelty-free makeup brand. Known for its premium quality, the brand caters primarily to millennials with bold and independent product choices.

It features innovative, high-performance products with unique packaging. SUGAR is rapidly growing, with a strong presence in over 20 countries and annual sales exceeding INR 500 crores. The brand emphasizes a customer-centric approach, offering a diverse range of products suitable for various skin types and tones.

SUGAR Cosmetics has successfully leveraged social media for marketing, significantly enhancing its customer engagement and reach. trySUGAR is tagged under cruelty-free.

Recent brand deals include Miss beauty cayer, vlogger divya, Harshika Sahay, Prajyoti Mishra and SAHNAZ. You can request access to our brand deal research below for a complete report.