Square, founded by Twitter founder Jack Dorsey in 2009, revolutionized the way small businesses process card payments. It initially targeted tech-savvy local vendors and niched down to specific small businesses like beauty shops and food services.

Square expanded internationally to the UK (2017), Australia (2016), Japan (2013), and Canada (2012). Key acquisitions include Afterpay and Weebly, enhancing its payment options and eCommerce accessibility. Square's product line includes Square Terminal, Square Register, and Square Appointments.

In 2021, Square Inc. was rebranded to Block, creating a broader corporate identity while retaining the Square brand for its payment products. Square's strategy focuses on customer stories, niche marketing, and product innovation, offering an extensive range of services like employee-management software, small-business loans, and marketing training.

It's recognized for empowering small businesses and has received accolades like Adweek’s best POS system in 2022.

Recent brand deals include NittyB_, Dividend Growth Investing, Deadgrl Superstar, sheelios and Tahlsound Festival. You can request access to our brand deal research below for a complete report.