Founded in 2009 in New York, Soufeel specializes in personalized jewelry, custom gifts, and home decor items. The brand has expanded its offerings to include custom apparel, pet accessories, and other unique personalized gifts.

Known for its direct-to-customer model, Soufeel offers a wide range of products like name necklaces, custom bracelet charms, photo jewelry, and watches. They cater to a broad demographic, primarily targeting females and males aged 18 to 50. Soufeel operates globally with a notable presence in the US and Hong Kong.

Recent brand deals include Tam Smith, Gina Jyneen, Anthony & Ana, Eltoria and Maquis Camargo. You can request access to our brand deal research below for a complete report.