Skims, co-founded by Kim Kardashian, Emma Grede, and Jens Grede, is a revolutionary American shapewear and clothing brand launched in 2019. Originally named Kimono, the brand faced criticism for cultural insensitivity and was rebranded to Skims.

It's known for its focus on body positivity, inclusivity, and offering a wide range of sizes and skin tones. Skims utilizes influencer marketing, with celebrity endorsements and strategic partnerships playing a significant role in its success. It offers a diverse product line including underwear, loungewear, swimwear, and kid's items, and is valued at over $4 billion as of July 2023.

Skims emphasizes minimal discounts, maintaining high margins and strong profitability. Their marketing strategies leverage social media, scarcity, and email marketing effectively. Skims' vision resonates with its audience, promoting a message of embracing unique beauty and inclusivity. SKIMSbody is tagged under shapewear.

Recent brand deals include Les Do Makeup, See, The Thing Is... Podcast, Almost Adulting Podcast, Anna Heid and blancaj. You can request access to our brand deal research below for a complete report.