Shopee is the most popular eCommerce platform in Indonesia, with approximately 73% of consumers making purchases on the platform. It was the most positively talked about brand in Indonesia in 2020, achieving a score of 68.3 in YouGov’s annual BrandIndex Buzz Rankings.

Shopee's aggressive marketing and sales campaigns, including heavy investment in sales and marketing expenses, have been key to capturing market share. They have also capitalized on e-wallet integration, with ShopeePay being a convenient payment method for online and offline purchases. Additionally, Shopee has been executing efficient last-mile logistics, overcoming challenges in the Indonesian market, such as heavy traffic in urban areas.

They collaborate with ride-hailing apps like Gojek and Grab for deliveries and have started integrating their own logistics fleet, Shopee Xpress. ShopeeID is tagged under eCommerce.

Recent brand deals include Sarang Demit, aryo brokolly, BRT - Bikers Riders Travelers, The Lost Boys and SHOPEE Indonesia. You can request access to our brand deal research below for a complete report.