Cider, founded in May 2020, is a globally-minded, online fashion retailer primarily aimed at Gen-Z. Known for its affordable and trendy clothing, Cider offers sizes from XXS to 4XL, catering to a diverse customer base in over 130 countries.

The brand leverages social media effectively, particularly TikTok, gaining significant traction with the #CiderGang community. Key milestones include launching in 2020 with a small team, rapid growth leading to a team of 500+ across 14 countries, and a social media presence surpassing 4 million followers. Cider's marketing focuses on joy, global-togetherness, and smart fashion, offering styles for various moods and occasions.

They emphasize sustainability by using biodegradable packaging, introducing a recycled clothing line, and implementing AI to reduce overproduction. Despite efforts towards sustainability and inclusivity, Cider, as a fast fashion brand, faces challenges in garment durability and ethical concerns typical of the industry. ShopCider is tagged under Fashion.

Recent brand deals include Daisy Louisa, Haley Kalil, Tam Kaur, Sierra Ann and Izabel Cruz. You can request access to our brand deal research below for a complete report.