Shapermint, established in 2018, is a digital shapewear and intimates marketplace featuring brands like Hanes, Maidenform, Empetua, and Truekind. It holds a significant 20.4% share of the U.S.

women's shapewear market as of November 2020. The brand is known for its body-positive and empowerment-focused marketing, targeting women with a wide range of shapewear products. It has over 4.4 million customers globally and generated $150 million in revenue in 2020.

Shapermint's digital marketing strategy, including a strong presence on Facebook and Instagram, has been key to its rapid growth. The company's mission focuses on promoting body confidence, self-love, and inclusivity, featuring real women in its campaigns. Shapermint is tagged under shapewear.

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