Sega Corporation, a Japanese multinational video game and entertainment company, has a rich history in the gaming industry. Known for iconic franchises like Sonic the Hedgehog, Sega has a strong presence globally.

It ranked ninth among 600 brands in MBLM’s 2022 Brand Intimacy Study, indicating deep consumer connections. Sega Europe, a key segment, manages vast amounts of data on player behavior, using platforms like AWS and Databricks Lakehouse to enhance gaming experiences and drive customer engagement. Sega's focus on innovative gaming experiences and effective data utilization contributes to high brand safety and customer satisfaction scores. SEGA is tagged under gaming.

Recent brand deals include Red Venom Corp., Penbu VT, Lice萊斯, 滴妹 and JustBoredGaming. You can request access to our brand deal research below for a complete report.