Savage X Fenty, founded by Rihanna in 2018, is known for its commitment to inclusivity and body positivity. Their core values include fearlessness, empowerment, quality, and sustainability.

They faced controversies related to their membership program, settling a $1.2 million deceptive marketing lawsuit. The brand has made a significant impact on the lingerie industry by promoting diversity in size and color. Savage X Fenty's product range includes lingerie, loungewear, and men's underwear, featuring innovative designs like caged bras, corset lingerie, and vibrant prints.

They offer a wide size range and focus on providing a perfect fit for all body types. Their marketing campaigns redefine beauty standards, featuring diverse models and unretouched images. The brand has stores and an online presence, creating a community around its values.

Recent brand deals include BehatiLife, Petite-Sue TV, Zahara Zatrice, RawBeautyKristi and Jaelah Majette. You can request access to our brand deal research below for a complete report.