RXBAR is a protein bar brand produced by Chicago Bar Company, owned by Kellogg's. Founded in 2013 by Peter Rahal and Jared Smith in Glen Ellyn, Illinois, RXBAR has expanded its product line to include nut butters and a variety of protein bar flavors.

Known for using simple ingredients like egg whites, dried fruit, nuts, and dates, RXBAR emphasizes health and transparency, marking its packaging with the tagline 'No B.S.' The brand experienced a recall in 2019 due to undeclared peanuts in some products. RXBAR products are popular among health-conscious consumers, particularly those seeking gluten-free, dairy-free, and soy-free options. RXBAR is tagged under Protein Bar.

Recent brand deals include The Jurgys, Katie Stauffer, The Curly Coopers, Blank Check with Griffin & David and Jatie Vlogs. You can request access to our brand deal research below for a complete report.