Ritual is an online retailer of multivitamins and nutritional supplements, established in 2016 by Katerina Schneider in Los Angeles, California. The brand offers products such as Essential for Women 18+, Essential Prenatal, and Synbiotic+.

Ritual is known for its minimalist packaging, sunny yellow branding, and transparent approach to product ingredients. The company focuses on providing clean, high-quality ingredients that are traceable and non-GMO. Ritual operates on a subscription model and is active in the United States, Canada, and the United Kingdom.

The brand faces competition from companies like Care/of and has been criticized for its marketing techniques. However, it remains a prominent player in the health and wellness sector, known for its focus on transparency, quality, and community engagement. ritual is tagged under vitamins.

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