Revolution Beauty, founded in 2014 in the UK by Adam Minto and Tom Allsworth, offers a range of makeup, skincare, and haircare products. The brand is known for its principles of inclusivity and affordability, with a diverse product range catering to different ages, genders, and ethnicities.

Revolution Beauty emphasizes cruelty-free and vegan products, making up 76% of their offerings. Influencer marketing and a strong social media presence, particularly on Instagram and TikTok, play a significant role in their marketing strategy. The brand has been recognized for its fast beauty model, quickly adapting to market trends and customer feedback.

Revolution Beauty products are available online and in stores like Boots, Superdrug, Ulta, and Target. shoprevolutionbeauty is tagged under makeup.

Recent brand deals include Roxxsaurus, NOOB NOOB FRUIT, Ankita Chaturvedi (Corallista), Sian Taylor and Anastasia Kingsnorth. You can request access to our brand deal research below for a complete report.