Represent is a British luxury streetwear brand founded in 2011 by brothers George and Mike Heaton. It epitomizes relentless effort, refinement, and constant progression in garment design and production, with a focus on expert craftsmanship.

The brand started as a college project, evolving from locally sourced screen-printed designs to a globally recognized label with a significant digital presence. Key milestones include the introduction of the Ghost collection in FW13, marking a shift to internally created garments, and gaining traction through celebrities like Rizzle Kicks and Justin Bieber. Represent is known for its wide range of products, including hoodies, T-shirts, outerwear, and more, with a mission to create the best clothing in the world.

Recent brand deals include KYRSP33DY, SideArms4Reason, Hailey in Bookland, Dudesy and Leon Lush. You can request access to our brand deal research below for a complete report.