Founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya, Red Bull GmbH is headquartered in Fuschl am See, Austria. Known for its popular energy drink, Red Bull, the company has expanded its product line to include sugar-free and special edition flavors.

Red Bull's unique marketing strategy focuses on extreme sports sponsorships, music, and media, with events like the Red Bull Cliff Diving World Series and Stratos space diving project. They employ 17,848 people as of 2023 and sold 12.138 billion cans in the same year. The brand is active globally, with a significant presence in Western Europe, the USA, and developing countries.

They prioritize sustainability and have a diverse range of media and news services through platforms like Red Bull TV and Red Bull Content Pool.

Recent brand deals include Marius Quast, MrSavage, G2 League of Legends, The Bomb Hole and Lachlan. You can request access to our brand deal research below for a complete report.