Qualtrics, co-headquartered in Seattle, Washington, and Provo, Utah, was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.

It specializes in experience management and is known for its advanced survey software and data analysis tools. Qualtrics was acquired by SAP SE in 2019 for $8 billion and later taken public in an IPO in 2021. In 2023, it was bought from SAP by a group of investors including Silver Lake for $12.5 billion.

The company focuses on transparent, customer-obsessed, and innovative culture, operating globally with a presence in various sectors like telecommunications, media, and education. Qualtrics has launched initiatives like '5 For The Fight' against cancer and is involved in various philanthropic activities.

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