Qoo10, formerly known as GMarket, is a prominent e-commerce platform in Southeast Asia and Japan. Established in 2010 as a joint venture between Ku and eBay, it focuses on offering a wide range of consumer products.

Qoo10 rebranded from GMarket in 2012 and has expanded its presence across various Asian markets including China, Hong Kong, Indonesia, and Malaysia. eBay acquired Qoo10.jp in 2018, which operates independently from other Qoo10 sites. The platform has been recognized for its market share and positive brand image, ranking highly among e-commerce platforms in Singapore and holding a significant market share.

Notable achievements include being named 'Best Online Retailer' at AsiaOne’s People's Choice Awards and 'Best Electronics Shopping Portal' at Tech Awards 2016.

Recent brand deals include おふみ, Janeぜうん, picaru fashion TV, ふじあみ and 田中日菜/TANAKA HINA. You can request access to our brand deal research below for a complete report.