Purplle, founded in 2011 and headquartered in Mumbai, is an Indian e-commerce platform specializing in beauty and personal care products. The company retails a wide range of products from over 600 Indian and international brands, and also operates its own private label, Good Vibes.

Purplle has a strong presence in Tier 2 and 3 cities in India, with over 7 million monthly active users and a product range that includes skincare, makeup, haircare, and beauty appliances. The company's revenue has been growing steadily, with significant increases in recent years, marking it as one of India's fastest-growing beauty brands. Purplle's business model revolves around a marketplace concept, generating revenue through product commissions, marketplace fees, and advertising.

The brand is committed to offering affordable and high-quality beauty products, catering predominantly to middle-class buyers and focusing on a seamless online shopping experience. purplle is tagged under beauty.

Recent brand deals include Vismaya Art, Nataraj Nila, Sharmili Chakraborty, Tanshi Vlogs and Heart hunter. You can request access to our brand deal research below for a complete report.