Puma SE, headquartered in Herzogenaurach, Germany, is a leading sportswear brand specializing in footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, Puma has a significant history in sports, including an early association with Olympic athletes like Jesse Owens.

It's known for its rivalry with Adidas, founded by Rudolf's brother, Adolf Dassler. Puma's target demographic includes young adults and middle-aged customers with a focus on both athletic performance and fashion. The brand enjoys high customer satisfaction and maintains a strong global presence.

Puma's history includes controversies related to World War II, but it has a high brandsafe score due to its positive global impact and commitment to sustainability and ethical practices. PUMA is tagged under sports.

Recent brand deals include Teacher Marie + vlogs, The Running Channel, Sony Music South, Foot Doctor Zach and Brisco Basket Freestyle. You can request access to our brand deal research below for a complete report.