Proven Skincare, co-founded by Ming Zhao and Dr. Amy Yuan, utilizes big data and AI to create personalized skincare products.

It harnesses over 28 million consumer testimonials and 4,000 skin-related scientific papers, forming the Skin Genome Project, the largest beauty database. The brand offers customized cleanser, SPF moisturizer, and night cream based on individual skin types and conditions. Proven gained prominence after appearing on Shark Tank, although it didn't secure a deal.

The brand saw a surge in sales post-appearance, reaching a revenue of $10 million in 2020 and doubling the following year. The brand has expanded internationally, aiming to enter markets in China, Europe, and South America, and diversify into supplements, baby care, and body care. Proven is a Y-Combinator alum and received the MIT AI Technology of the Year Award in 2018. provenskincare is tagged under personalized skincare.

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