PrettyLittleThing, a UK-based fashion retailer founded in 2012 by Umar and Adam Kamani, is part of the Boohoo Group. Targeting 16-35-year-old women, it emphasizes affordable, on-trend fashion.

The brand uniquely leverages social media for marketing, collaborating with influencers and celebrities. Controversies include its 'Pink Friday' sale criticized for sustainability issues. Despite this, it remains a prominent player in the fast fashion industry, with a focus on inclusiveness and body confidence. pltfr is tagged under Fashion.

Recent brand deals include Ellie Hinchliffe, Mia Wootton, LisaJemide, Holly Bennett and Eltoria. You can request access to our brand deal research below for a complete report.