The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the brand outside of Asia. It's responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Pokémon was launched in Japan in 1996 and is a globally popular children's entertainment property. The brand has sold over 380 million video games and features an animated TV series with more than 1,000 episodes. Pokémon's mobile apps cater to a wide audience, and the Pokémon Center offers exclusive merchandise.

Play! Pokémon events foster community engagement. The brand has a diverse and inclusive approach, with a strong focus on social responsibility and making a positive impact on communities. Pokemon is tagged under Entertainment.

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