Plum Goodness, founded in 2013, is India's first 100% vegan beauty brand, specializing in cruelty-free skincare, makeup, haircare, and bodycare products. The brand emphasizes 'good science', combining natural ingredients with science-backed actives.

Plum Goodness is PETA certified, indicating no animal testing. The brand has a strong online presence, especially on social media platforms like Instagram, Facebook, and YouTube. Plum Goodness's products are known for being free of parabens, phthalates, propylene glycol, SLS, DEA, and PABA.

Key investors include A91 Partners, Unilever Ventures, and Faering Capital. As of 2023, the brand is actively expanding its international presence and product range, catering to a diverse demographic focused on health, wellness, and eco-conscious beauty. PlumGoodness is tagged under vegan.

Recent brand deals include Mridul Sharma, Faab Meghna B, Shivangi Sharma , Jovita George and Rohit Sachdeva. You can request access to our brand deal research below for a complete report.