Playasia, established in 2002 and headquartered in Hong Kong, is an online retailer specializing in entertainment products from Asia. The company offers a wide range of products including import games, DVDs, music CDs, gadgets, books, gaming console accessories, cables, and toys.

Playasia caters to the Asia-Pacific region but also serves international customers. They underwent a significant rebranding in 2018, changing their name from Play-Asia to Playasia and adopting a new logo and blue color scheme. Playasia has a history of supporting indie game developers and game collecting, with exclusive physical console releases.

They are known for their large variety of genuine products and outstanding customer experience, with a strong presence on eBay and other global platforms. playasia is tagged under online retail.

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