Paula's Choice is a multinational online cosmetics and skincare company based in Seattle, known for its environmentally friendly, fragrance-free, and cruelty-free products. Founded over 26 years ago, the brand has gained significant recognition and customer satisfaction for its effective treatments, creams, and cleansers.

The brand has seen exponential growth and awareness, particularly on social media platforms like Reddit. Paula’s Choice focuses on digital marketing and customer engagement through multiple channels. The brand is known for its transparent ingredient policies and has a robust ingredient dictionary for customer education.

It offers a range of promotions and discounts and is available through various retailers including its own website, Sephora, and Amazon.

Recent brand deals include Alex Greyson, Brandon Balfour, TaraLee, Sarah Palmyra and Jelian Mercado. You can request access to our brand deal research below for a complete report.