Origins, officially known as Origins Natural Resources Inc., is an American cosmetics brand established in 1990 by Leonard Lauder, son of Estée Lauder. Part of The Estée Lauder Companies, Origins is renowned for its natural skincare products.

The brand's philosophy centers around 'outer beauty being a reflection of inner well-being', emphasizing meticulously researched, clinically proven plant-based formulas. Key commitments include sustainability, environmental awareness, ethical manufacturing, and transparent ingredient sourcing. Popular products include the Clear Improvement Active Charcoal Mask and GinZing line.

Origins also stands out for its innovative sustainable packaging and environmental initiatives like tree planting and using renewable electricity. The brand's target demographics predominantly include females and males aged 20-40, with a strong online presence and over 1,400 store locations worldwide. As of 2023, Origins remains a leading figure in natural skincare, backed by a customer satisfaction score of 90 and a brandsafe rating of 90.

Recent brand deals include Maggie MacDonald, Melissa Alatorre, Christine Le, Tori DeSimone and Amy Serrano. You can request access to our brand deal research below for a complete report.