Oculus, founded in July 2012 by Palmer Luckey, Brendan Iribe, Michael Antonov, and Nate Mitchell, is a division of Meta Platforms (formerly Facebook Inc.), known for its virtual reality devices and digital services. Key products include Oculus Rift, Gear VR, Oculus Go, and Oculus Quest series.
Oculus Rift catalyzed VR market improvements and was replaced by Rift S in 2019. Oculus Store offers a platform for VR software and games. Oculus was acquired by Facebook in 2014 for $2 billion, leading to mixed public reactions.
In 2021, Facebook rebranded to Meta Platforms, phasing out Oculus branding. Oculus Quest 2, their latest product, offers enhanced VR experiences and marks the end of the Oculus brand name. Oculus focuses on standalone VR headsets, contributing significantly to the VR industry's growth. Oculusvr is tagged under virtual reality.
Recent brand deals include Let's Talk Oculus: A VR Podcast, Paradise Decay, JayBratt, VR Central and Tyriel Wood - VR Tech. You can request access to our brand deal research below for a complete report.