NYX Professional Makeup, founded in Los Angeles in 1999 by Toni Ko, is known for its high-quality, professional-grade cosmetics at affordable prices. It offers a range of products including eye pencils, palettes, foundations, and more.

The brand emphasizes cruelty-free products, with some vegan options available. NYX has garnered attention for its inclusivity and colorful product range, catering to a diverse consumer base. It has achieved notable recognition and a strong social media presence, with a following of 14.7 million on Instagram.

NYX is a subsidiary of L'Oréal and continues to be a significant player in the beauty industry.

Recent brand deals include It’s Holly, Miya Lashae, 2 Average Gals, Thania Gonzalez and Sandy Diana Bang. You can request access to our brand deal research below for a complete report.