Founded in 2012, Nykaa is an Indian e-commerce platform offering beauty, wellness, and fashion products. It initially featured around 200 brands, expanding to over 1,500 brands with more than 150,000 products, including private labels.

Nykaa operates both online and through over 90 physical stores across India. Key marketing strategies include influencer partnerships, content marketing, and loyalty programs. The company went public in 2021 with an IPO valued at around ₹5,352 crore.

Nykaa is known for authenticity, customer service, and innovation in the beauty and wellness sector.

Recent brand deals include ShivShakti Sachdev, BeautyReviews With Monica, SugarSpiceNice India, Zohainsight and Doll Daundkar. You can request access to our brand deal research below for a complete report.