NordicTrack, founded in 1975 in Minnesota by Edward and Florence Pauls, is a well-established American company specializing in home fitness equipment. Known for their treadmills, strength training equipment, ellipticals, exercise bikes, and accessories, they are a leader in the home fitness market with over 40 years of experience.

NordicTrack's products are characterized by high-tech features, quality construction, and a range of models to suit different needs and budgets. They offer innovative products like the NordicTrack ski machine, incline trainers, and a line of elliptical motion machines. The brand has evolved with the fitness industry, adapting to modern exercise enthusiasts' needs and is particularly recognized for their iFit app, offering over 17k on-demand fitness classes.

They have a strong online presence and a loyal customer base, evident from their substantial social media following.

Recent brand deals include Linda Sun, Daisy Keech, Kristen McGowan, DIY Wife and Nick Symmonds. You can request access to our brand deal research below for a complete report.