New Look, founded in 1969 by Tom Singh in Taunton, Somerset, is a British global fashion retailer. The brand has expanded internationally, with a presence in Europe, Asia, and the Middle East.

Key to its success are its fast-fashion model, responsiveness to trends, diverse and inclusive product range, affordable pricing, and strong digital presence, including e-commerce and social media outreach. Notably, New Look aims to be climate-positive by 2040 and has made significant strides in sustainability, such as committing to 100% sustainable cotton and viscose, and 50% recycled synthetics. The brand faced challenges in the 1990s but evolved by reducing physical assets, focusing on online presence, and aligning online and offline customer experiences.

New Look continues to be a prominent player in the value-priced fashion market. newlook is tagged under Fashion.

Recent brand deals include Rosie Henshaw, Alexx Coll, Katie Victoria Hulland, India Moon and Nadia Anya. You can request access to our brand deal research below for a complete report.