Neutrogena, founded in 1930 and owned by Johnson & Johnson since 1994, is an American brand specializing in cosmetics, skin care, and hair care products. It's distributed in over 70 countries and known for its variety of products like sunscreens, acne treatments, makeup, and hair care items.

Neutrogena aligns with sustainable practices by introducing plant-based compostable cleansing wipes and is part of Care With Pride initiative supporting LGBTQ community. However, it's not considered completely cruelty-free or vegan, as it allows animal testing where legally required and sells in China. Neutrogena faced controversies, including a sunscreen recall in 2021 due to benzene traces and discontinuing skin lightening products in 2020 amid racial sensitivity concerns. Neutrogena is tagged under cosmetics.

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