Founded in 2012, NEIWAI, meaning 'inside and outside,' specializes in lingerie, loungewear, and activewear that blends aesthetics and functionality. The brand, founded by Xiaolu Liu, emphasizes comfort, quality, and eco-friendly practices.

NEIWAI is known for its Barely Zero wireless bra series and prioritizes innovative designs and premium materials. The brand has expanded globally, gaining recognition for its commitment to sustainability and inclusivity in sizing. neiwai is tagged under lingerie.

Recent brand deals include Carissa Burnside, Jaime Fok, Brittany Balyn, It’s Just Jhordan and Christina Mychas. You can request access to our brand deal research below for a complete report.