Nasty Gal is an American retailer specializing in fashion for young women, founded by Sophia Amoruso in 2006. It gained rapid growth and popularity, later filing for bankruptcy in 2016 and being acquired by the UK-based BooHoo Group in 2017.
Known for its trendy, affordable fashion, Nasty Gal caters to a demographic of young, fashion-forward women. Despite its popularity, the brand has faced criticism for its 'fast fashion' model and allegations of a 'toxic' work environment. Nasty Gal's product line includes limited-edition styles, footwear, swimwear, and a range of in-house collections.
It also engaged in collaborations, such as with M∙A∙C Cosmetics. The brand has faced controversies, including a lawsuit over alleged employee mistreatment.
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