MVMT Watches Inc., commonly known as MVMT, is an American watchmaker founded in June 2013 by Jake Kassan and Kramer LaPlante. Known for its quartz watches, sunglasses, and accessories, MVMT emphasizes minimalist designs and targets a primarily younger demographic.
The company was acquired by Movado in August 2018. MVMT products are globally available, featuring high-quality materials such as stainless steel and genuine leather, and come with a 2-year guarantee. The brand is known for its innovative marketing strategies and strong online presence, particularly on Instagram.
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