Founded in 2008 by Chris and Linda Tawil, Morphe is a Los Angeles-based cosmetics and beauty manufacturer. Known for its affordable and professional-grade products, Morphe gained popularity through partnerships with social media influencers.

The brand offers a wide range of products including eyeshadows, foundations, lipsticks, and makeup brushes. Morphe is present in over 2,700 stores in more than 35 countries. In 2019, the brand donated over $436,000 to The Trevor Project.

Morphe underwent a shift in strategy post-2019, focusing more on products than influencer collaborations. Despite a bankruptcy filing by parent company Forma Brands in 2023, Morphe continues to innovate, notably with the Continuous Prep & Set Mist+ launched in partnership with Ulta Beauty.

Recent brand deals include Anna Sophia, SugarPuffAndFluff, Jordan Matter, Bretman Rock and TheMexicanBeauty. You can request access to our brand deal research below for a complete report.