MissPap is a UK-based womenswear brand, specializing in fast fashion with an affordable price tag. The brand was established in 2015 by Ashley Ali and primarily targets a young demographic.

MissPap features in-house designed collections, offering a range of sizes and emphasizing 'sexy yet feminine' pieces. Initially born as Paparazzi in 2003, it evolved into Miss Pap in 2014 and transitioned to an online-only platform. The brand experienced financial difficulties and was acquired by Boohoo Group in 2019, joining other brands like PrettyLittleThing and Nasty Gal.

MissPap's customer satisfaction has varied, with some complaints about product quality and service, but it maintains a significant presence in the online fast fashion market. MissPapOfficial is tagged under fashion.

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