Missguided is a UK-based fast fashion brand targeting women aged 16-35. Founded in 2009 by Nitin Passi, it quickly grew into a prominent online retailer.

Known for dropping up to 1000 new styles weekly, Missguided collaborates with various influencers and celebrities like Pamela Anderson, Amber Rose, and Jourdan Dunn. The brand emphasizes affordability and trendiness, catering to a social media-savvy audience. Missguided expanded with a menswear line, Mennace, and various collections like Playboy x Missguided.

Despite some controversies, it maintains a strong global presence. Recently, Missguided was acquired by SHEIN, a global fashion and lifestyle retailer, furthering its reach. Missguided is tagged under Fast Fashion.

Recent brand deals include Jordan Lipscombe, Sydney May Crouch, Rachel Leary, Georgia May and Only Bells. You can request access to our brand deal research below for a complete report.