Xiaomi, a global technology leader, is known for its wide range of consumer electronics, including smartphones, IoT, and smart home products. In 2023, Xiaomi held a global market share of 11.21%, ranking third after Apple and Samsung.

The company's top revenue source is smartphone sales, amounting to 167,217.2 billion. Xiaomi's workforce is predominantly male (67.48%) with a significant presence in key markets like India and Russia. The brand is especially popular among males and adults aged 25-34.

Customer satisfaction is high, with a score of 86.6, reflecting strong loyalty and satisfaction factors. Xiaomi's brand safety score is estimated at 80, considering its widespread market appeal and minimal controversy. The brand is actively present in various countries, including China, India, Russia, and Spain. XiaomiGlobal is tagged under technology.

Recent brand deals include Xiaomi, Carlos Vassan, TuttoAndroid, HDblog and GizChina Italia. You can request access to our brand deal research below for a complete report.