Founded in January 1945 in Los Angeles, Mattel, Inc. is an American multinational toy manufacturing and entertainment company.

It's the world's second-largest toy maker in terms of revenue, after The Lego Group. Key brands include Barbie, Hot Wheels, Fisher-Price, and American Girl. The company has a presence in 35 countries and territories, and its products are sold in more than 150 countries

Recent brand deals include Sammys collectable toys hall, Courtly Jester, GrimGracious, Vlad and Niki and TheDomain. You can request access to our brand deal research below for a complete report.