MasterClass, operated by Yanka Industries Inc., is an American online education subscription platform, offering tutorials and lectures by experts in various fields. It has a rich diversity of courses taught by celebrity instructors like Christina Aguilera, Serena Williams, and Martin Scorsese.
In 2020, the platform underwent a significant rebranding, introducing a new visual identity to reflect the diversity of its instructors and courses. Valued at $2.75 billion, MasterClass is notable for its high production quality, akin to film production, and for its effective use of SEO and content marketing strategies. The brand’s visual identity includes a unique logo, personalized nameplates for instructors, classic serif typography, an underscore motif, and a vibrant color palette. MasterClassOfficial is tagged under Online Education.
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