Mamaearth, founded in 2016 in Gurugram, India, by Varun and Ghazal Alagh, offers a range of natural and toxin-free baby care, skincare, and hair care products. Initially focusing on baby care products, the brand expanded to include a wide range of personal care products for adults.

Mamaearth is known for its MadeSafe Certified products and commitment to environmental sustainability, including initiatives like the 'Plant Goodness and Plastic Positive' campaign. It has a significant online presence and also sells through offline channels. The brand has expanded internationally, entering the UAE market.

With a customer-centric approach, Mamaearth has gained trust through quality products and effective marketing strategies, including influencer partnerships and social media engagement. The company has raised significant funding, reaching over 5 million customers in 500 Indian cities and servicing 19000 pin codes. Mamaearth's acquisitions include Dr.

Sheth's and BBlunt, demonstrating its growth and diversification in the personal care sector.

Recent brand deals include Beauty Tips Tamil, folklore fashion, Rakesh Tech, Jithu Channel and That Pinkish Girl. You can request access to our brand deal research below for a complete report.