Magic Spoon, founded in 2019 by Gabi Lewis and Greg Sewitz, specializes in healthy versions of traditional cereals. Targeted towards health-minded Gen Z consumers, it offers high-protein, low-carb, gluten-free, and keto-friendly cereals with no added sugar.

Initially a direct-to-consumer brand, it expanded into physical retail with presence in Target, Walmart, Kroger, Albertsons, and Sprouts, totaling over 6,800 stores in the U.S. The brand has gained recognition for its innovative approach and healthy alternatives to sugary cereals. Magic Spoon's successful marketing includes captivating visuals, strategic partnerships, and a focus on digital campaigns. magicspooncereal is tagged under high-protein.

Recent brand deals include Diane Jennings, I Hate Your Deck, ADHD Whiskey, Decoding the Unknown and Casual Historian. You can request access to our brand deal research below for a complete report.