Founded in 1995, Lush is a British cosmetics retailer known for its handmade and ethically sourced products. It has a global presence with stores in 49 countries, including a significant presence in the US, Australia, and Canada.

Lush's product range includes vegetarian and vegan items, with a focus on fresh organic ingredients, minimal packaging, and a strong stance against animal testing. The company is privately owned, with a unique 'no advertising' policy, relying on user-generated content and unique marketing strategies like partnerships with drag queens from RuPaul's Drag Race. Their annual turnover as of 2022 is £836.3 million, with a total of 886 stores and 11,000 employees worldwide.

Lush is committed to a variety of ethical and environmental initiatives, including reducing palm oil usage and supporting animal-free testing. lushcosmetics is tagged under handmade cosmetics.

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