Lulus, founded in 1994 in California, started as a passion for selling vintage clothing. In 2008, it transitioned to an exclusively online platform, offering women's dresses, clothing, accessories, and bridal wear.

Known for occasion wear and wedding dresses, Lulus positions itself as an affordable luxury brand, distinct from fast-fashion labels. Despite its popularity, concerns have been raised regarding its sustainability practices, lack of transparency in manufacturing, and use of materials like polyester and cotton. Lulus has faced criticism for not being carbon-neutral and providing limited information about its ethical practices and treatment of garment workers. lulusdotcom is tagged under women's fashion.

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